At the Canadian Produce Marketing Association, we're extremely proud to provide services to advance the fresh fruit and vegetable industry. We encourage all to apply to join our dynamic team.

If you're ready for change and want to be part of our winning team, please submit your resume today.

For more information on current openings, see below:

Accountability: Vice President, Trade & Market Development

Salary Range: $100,000 - $125,000

Position Summary

The Director, Business Development is responsible for identifying, developing and securing new revenue opportunities for CPMA, while supporting the existing membership retention and business development efforts. This role focuses on creating revenue streams beyond CPMA's established membership, Convention and Trade Show, and existing sponsorship programs. Working with teams across the organization, the Director will identify market opportunities, build strategic partnerships, grow membership in priority markets, and bring new programs, services and sponsorship opportunities to market.

The successful candidate is a relationship builder and business developer who can turn ideas into sustainable revenue while ensuring opportunities align with CPMA's mandate and member value. This Director will work with the existing Market Development team to achieve CPMA's member retention goal.

The successful candidate will work collaboratively across the Market Development team and with colleagues throughout CPMA to achieve shared organizational goals.

Key Responsibilities

• Develop and execute a strategy to generate new revenue and diversify CPMA's revenue base, along with the VP of Trade and Market Development

• Build and manage a pipeline of new business opportunities, partnerships, sponsorships and prospective members.

• Identify unmet industry needs and develop business cases, value propositions and go-to-market plans for new offerings.

• Travel to meet with new and existing members and stakeholders to discuss growth opportunities for engagement and development.

• Lead approved opportunities from concept through prospecting, proposal development, negotiation and launch, along with the VP and relevant team members.

• Develop and maintain relationships with senior leaders across industry, government, associations and potential partner organizations.

• Identify and secure new sponsorship and partnership opportunities outside CPMA's established sponsorship portfolio.

• Support membership growth and market development activities in Canada, Mexico, the United States and other strategic markets.

• Work collaboratively with internal teams to ensure new opportunities are realistic and aligned with organizational priorities and are deliverable within CPMA's financial and organizational capacity.

• Maintain accurate CRM records, forecasts and pipeline reporting.

• Represent CPMA at industry events, trade missions, and stakeholder meetings.

Measures of Success

• Growth in new revenue generated outside existing membership, Convention and established sponsorship programs.

• Value and conversion rate of the business development pipeline alongside existing team.

• Number and value of new memberships, partnerships, sponsorships and multi-year agreements secured alongside existing team.

• Successful development of new programs, services or revenue-generating initiatives.

• Growth in membership and engagement in assigned markets.

• Achievement of annual revenue, membership growth, and retention targets.

• Strong cross-functional collaboration and effective transition of successful initiatives into ongoing operations.

Qualifications

• 7+ years of experience in business development, sales, partnerships, sponsorships or commercial strategy is considered an asset

• College or university education in business, marketing, sales, agriculture, international trade or a related area. Equivalent experience will also be considered.

• Proven ability to develop new business opportunities and generate revenue.

• Experience in fresh produce, agriculture, food, retail, consumer packaged goods or a related industry strongly preferred.

• Strong relationship-building, negotiation and presentation skills.

• Experience developing business cases, proposals and commercial agreements.

• Experience using CRM systems and managing a sales pipeline.

• Ability and willingness travel regularly within Canada and internationally for multiple weeks at a time.

• Fluency in English is required. Spanish is considered a strong asset; French is also considered an asset.

How to apply:

Submit your resume and cover letter by November 20, 2026. We thank all applicants, however only those selected for an interview will be contacted. If you require accommodation during the recruitment and selection process, please let us know.

Thank you for your interest in CPMA.