CPMA endeavours to provide credible resource information to assist industry in increasing consumption of fresh fruits and vegetables and to support members’ compliance efforts in produce marketing.
The manner in which we inform, communicate and promote the positive health and nutritional benefits of our products is impacted by various external factors such as availability of resources, ability to communicate positive messages, regulatory compliance and legislative proposals.
Collaborating with key partners including the Heart and Stroke Foundation of Canada and the Canadian Cancer Society, CPMA works to promote the importance of fresh fruits and vegetables as part of a healthy and balanced diet through the development of our national consumer awareness campaign, Fruits and Veggies – Mix it up!™ and by assisting members to develop nutrition labelling and information packaging to raise awareness of consumers.
Your Health and Nutrition contact is:
Sally Blackman, Manager, Food Safety and Nutrition (+1) 613-226-4187 x215
Your Fruits and Veggies – Mix it up!™ contact is:
Sue Lewis, Director, Market Development (+1) 613-226-4187 x226