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Passion for Produce™

The Passion for Produce™ program was created by the Canadian Produce Marketing Association as a program to provide rising stars within the produce industry the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events. Passion for Produce™ is meant as a once in a lifetime opportunity for participating candidates to learn about the produce industry in an interactive setting while providing education on key aspects of the produce supply chain from “Field to Fork”.

Passion for Produce™ 2012

Please contact Bev Appleby, Manager of Government Relations and Education for more information.

What is the PFP™ Program?

  • Recognition of service from employer
  • Positive motivation that is leadership based
  • Increased produce industry knowledge within and outside the scope of current role
  • Personal development opportunity that builds on current leadership skill set
  • Investment in retention for employer and industry
  • Ongoing opportunity to access CPMA educational resources including webinars, etc.

Benefits of the Program
“Being able to meet other young people in the business gave me the chance to expand my network which is very valuable as we all progress in our careers.”
2010 PFP™ Candidate: Gord Morrison, B.C. Tree Fruits Limited

What key learning did you take away?
“To learn and grow, you must get involved, volunteer, attend functions and build relationships.”
2010 PFP™ Candidate: Jeff Phung, Loblaw Companies

What impacted you the most?
“The knowledgeable people that are in our industry and their willingness to share that knowledge.”
2010 PFP™ Candidate: Shaun Doo, Wal-Mart Canada Corp.

Mentors:
“There is a strong desire by these young people to get involved.”
2010 PFP™ Mentor: Jim DiMenna, J-D Marketing

“I thoroughly enjoyed every minute of it and would do it again in a heartbeat.”
2010 PFP™ Mentor: Ron Turner, Nova Agri Inc.