With the new Canada’s Food Guide and its targeted approach to healthy eating, the 5 to 10 a day program launched a campaign entitled MY Fruit & Veggies.  This program has been developed to support the focus of the Food Guide related to fruits and vegetables and to aid Canadians in improving their diets to include the recommended daily number of servings.

The new campaign message and supporting icon will be used in conjunction with the successful 5 to 10 a day brand. The new MY Fruit & Veggies micro brand is an exciting new tool to drive home the new Canada's Food Guide message while still leveraging the strength of the 5 to 10 a day brand.

It's no surprise that the fruit and vegetables group is first and foremost in the new Canada's Food Guide in terms of daily servings. Rich in vitamins, minerals, antioxidants and fibre, fruit and vegetables are a veritable long-term health insurance policy. Brimming with colour and flavour, most have the added benefit of being low in calories and fat.

Canada's Food Guide is a tool designed to help you make sensible food choices. Based on your age category and gender, there is a recommended number of daily servings for each of the four food groups.