The foodservice industry responds quickly to changing consumer trends. Although the top menu items typically do not change dramatically, demographics, the amount of disposable income and the accessibility to global markets have influenced food choices and how meals are prepared.  There have also been recent pressures on the industry to consider different traceability options as well as more efficient product ordering.  Ultimately, the freshness and quality of the product is of utmost concern to the customer, while price has also remained a top priority and therefore helps to keep the market competitive.

More and more consumers are expressing interest in healthy food alternatives, but still want to make sure they are a tasty meal at an affordable price.  Canadians are often seeking these healthy and nutritious meals in a hurry – Diners have become lifestyle strategists while keeping up with all the latest diets.  Dining out is an indulgence for many and the expectations are high, and as Consumers are well informed, discriminating and loyal, the foodservice industry needs to be in a position to respond.