CPMA is committed to providing an up to date snapshot of the fresh fruit and vegetable market in Canada.
Consumer Buying Trends
Top 10 fresh fruit*
On the rise
Top 10 fresh vegetables*
- Bagged Salad
- Broad Leaf
On the rise
- Ginger Root
*As compiled by information provided by retailers and distributors during CPMA’s 85th Annual Convention and Trade Show, May 2010
Fast & Healthy
Canadian consumers are increasingly on the go and looking for nutritious meal options in a hurry. The foodservice industry responds to this need by providing fast, easy and affordable fresh fruit and vegetable options such as bagged salads, fresh cut vegetables.
As Canada becomes a more global community, we are exposed to new flavours and food options, including more exotic fruits and vegetables, and Canadian consumers are responding. Consumers now have easy access to a growing market of diverse ethnic foods at specialty stores and restaurants that offer exotic fruits and vegetables, recipes and types of cuisine.
Detailed information about the trend in Organic produce is available in a trends document compiled by CPMA as well as part of the Fresh Facts series.
Trends: Organics (pdf)
Fresh Facts: Organics (pdf)
Five percent of Canadian producers reporting to a 2005 Statistics Canada survey considered themselves to be organic producers. Organic farms account for 1.8% of the total commercial fruit area under cultivation and about 1.5% of the commercial vegetable area under cultivation.1