Corporate Strategy

Since 1925 the Canadian Produce Marketing Association (CPMA) has been driving produce sales through sound governance, planning and strategic leadership.  In 2012, the CPMA embarked on a process to renew its corporate strategy to build a better market and value proposition for the industry. The results of this journey and exploration has recognized key foundational elements and has culminated into a multi-year Strategic Plan, designed to expand the Canadian fresh produce marketplace, maximize value for members and leverage the global produce community that does business in Canada in a way that benefits all stakeholders.

The strategy is simple. CPMA will strive to CONNECT the industry, ADVOCATE for our interests and  GROW the market.