The Passion for Produce (PFP) program was created by CPMA to provide rising stars of the produce industry with the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events. Passion for Produce is a once-in-a-lifetime opportunity for participants to learn about the fresh fruit and vegetable sector in an interactive setting, while being educated on key aspects of the produce supply chain from “Field to Fork.”

This opportunity is exclusively available to CPMA members.

What do participants get from the PFP Program?

  • Increased produce industry knowledge within and outside of the scope of their current role;
  • Personal development that builds on their leadership skill set;
  • Networking opportunities with industry managers, executives and PFP alumni.
Passion for Produce is going virtual in 2021! In the weeks and days surrounding CPMA’s Fresh Week 2021 happening April 12-16, CPMA will also be offering the 11th year of the PFP program.

Program fee: $800

Program dates: March 22 - April 30, 2021 (One to two virtual events each week).

A virtual format means more opportunities! This includes expanded time with industry mentors, international facility tours, and more opportunities to network and connect with other young professionals and PFP Alumni.

The program fee for 2021 participation has been slightly reduced from previous years to adjust for virtual delivery costs.