Real talk from real shoppers.

From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience. 

Learn more

Updated weekly in partnership with Execulytics.


Weekly check-in on the produce aisle

Availability

 
 
 

(1.99 out of a max 3)

Pricing

 
 
 

(1.61 out of a max 3)

Quality

 
 
 

(1.96 out of a max 3)

Week 30 Highlights

Online produce shopping held firm at 16% this week, a steady trend that suggests e-commerce is no longer just a pandemic habit, but a lasting channel for produce. Perception scores were slightly above the monthly average, and Net Promoter Score increased for the second week in a row, marking a stretch of stable consumer sentiment as July winds down.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit